Coca Cola has been a corporate partner to FIFA since 1978 and has now extended this partnership till 2022. It has been profitable brand association for the company and continues to be with the awesome global following for the FIFA WorldCup and other events organized by FIFA. But, brand building is just not advertising, in such partnerships its a massive involvement in all the campaigns that FIFA plans like encouraging young talent which are an equal responsibility of an associated brand, and majorly a top brand like Coca Cola.
Now,lets talk about the "OPEN HAPPINESS" campaign by CocaCola which captures the iconic moments in the Football WorldCup of players celebrating their goals,the moment when all supporters cheer and there is a sudden burst of emotions.This prominent TV commercial briefs more about the campaign
CAMPAIGN REVIEW
An excellent campaign that positions CocaCola as the drink for celebrations and targeting moment of celebrations in a WorldCup when we hear the commentator say - And Its a GOOAAALLLLLLL!!.The TVC is again a fantastic creation that targets the global markets potraying almost all the teams participating, and the popular music track - waving flag which sends across a motivating social message to all the young footballers that encourages young talent.
So to this complete package of global branding and perfect brand association Brandistics rates 9/10
Now,lets talk about the "OPEN HAPPINESS" campaign by CocaCola which captures the iconic moments in the Football WorldCup of players celebrating their goals,the moment when all supporters cheer and there is a sudden burst of emotions.This prominent TV commercial briefs more about the campaign
CAMPAIGN REVIEW
An excellent campaign that positions CocaCola as the drink for celebrations and targeting moment of celebrations in a WorldCup when we hear the commentator say - And Its a GOOAAALLLLLLL!!.The TVC is again a fantastic creation that targets the global markets potraying almost all the teams participating, and the popular music track - waving flag which sends across a motivating social message to all the young footballers that encourages young talent.
So to this complete package of global branding and perfect brand association Brandistics rates 9/10
