09 February 2015

5 batsmen to watch out for in the World Cup 2015

The Cricket World Cup 2015 bonanza is knocking on the door and the fire power with the bat is set to shape each of the teams’ destinies. The current rules in this format such as restriction of fielders outside the 30 yard circle and 15 overs of power play have shifted the balance in the batsman’s favour. In this section, we will have a look at the 5 batsmen that need to be watch out for:


1. David Warner (Australia)

David Andrew Warner, a dynamic (pocket dynamite as he is often referred to) left-handed opening batsman and the first Australian cricketer to be selected for a national team in any format without any experience in first-class cricket has been no less than a revelation for the hosts and puts them in the position of biggest contender to lift the cup along with South Africa. The consistency and temperament that Warner has showcased in the last couple of years by converting those quick fiery 30’s and 40’s into match winning knocks has been simply exemplary and jaw-dropping. He has provided the hosts with a luxurious cushion by laying a solid platform in double quick time. When a team scores  130 in first 20 overs as often as Australia have been doing of late, they are bound to achieve a match winning total at most times. Warner, holds the key for realization of Australia’s dreams of conquering the cup on their home turf and has given a kick start with his brilliant century in the warm up match.

2. Kane Williamson (New Zealand)

Kane Williamson is simply the man for New Zealand, the proud co-hosts. Kane’s ability to acclimatize to any situation and still bring the best out of himself has seen the transformation of his team from being the dark horses to title contenders. In the eight ODIs New Zealand played against Sri Lanka and Pakistan since Christmas, Williamson hit 407 runs at 67.8. Since the start of the test summer, he's hit 657 runs at 93. Since last January, Williamson has hit 1177 ODI runs in 17 innings - three centuries, nine half centuries, only three scores under 25, none in single figures, and is averaging 69.2 for that period. And on it goes.  (Stats Courtesy: NzHerald.co.nz). The fact that Kane plays a perfect foil to his captain Brendon McCullum’s aggressive instincts caters very well to co-hosts chances in the mega event. Kane’s good tournament with the willow could very well see New Zealand lift their first silverware after being ousted at the semi finals stage several times.

3. AB De Villiers (South Africa)

Mr. 360, as he is admirably called, is the arguably the best and most significant player on the planet. His recent fireworks against the hapless West Indies, where he scored the fastest hundred in this format was a treat to watch and I am sure that no genuine cricket fan would have been amazed by his feat. While he has parted away with the wicket keeping gloves, captaincy and being a premier batsman of the team along with Amla has his hands full. It has been often said at previous editions too but the composition of the Proteas in this edition with the likes of AB’s class makes them genuine contenders to lift the World Cup.

4. Steven Smith (Australia)

The resurgence of Steven Smith in the last 18 months has been simply unbelievable. The fact that he recently won the Allan Border medal and being announced as Australia's Test and One-Day International Player of the Year sumps up the rich vein of form Steve has been in lately. His purple patch does not seem to end anywhere near soon and his ability to rotate strike with utter ease at an amazing strike rate makes him an ideal partner for the attacking trio of Warner, Finch and Watson.
   

5. Angelo Mathews (Sri Lanka)


The Sri Lankan skipper is the one to watch out inspite the presence of stalwarts like Sangakkara and Jayawardene. The senior players in this team are on the verge of retirement and hence the resurgence of Angelo as a genuine match winner, both with bat and ball (more so with bat, I must add) has enabled Sri Lankans to breathe a sigh of relief. Angelo provides the optimum balance that a side can desire for which in turn, bolster their chances significantly to reach the semis at least.  

05 July 2010

The Waving Flag of FIFA WorldCup 2010

Coca Cola has been a corporate partner to FIFA since 1978 and has now extended this partnership till 2022. It has been profitable brand association for the company and continues to be with the awesome global following for the FIFA WorldCup and other events organized by FIFA. But, brand building is just not advertising, in such partnerships its a massive involvement in all the campaigns that FIFA plans like encouraging young talent which are an equal responsibility of an associated brand, and majorly a top brand like Coca Cola.

Now,lets talk about the "OPEN HAPPINESS" campaign by CocaCola which captures the iconic moments in the Football WorldCup of players celebrating their goals,the moment when all supporters cheer and there is a sudden burst of emotions.This prominent TV commercial briefs more about the campaign



CAMPAIGN REVIEW

An excellent campaign that positions CocaCola as the drink for celebrations and targeting moment of celebrations in a WorldCup when we hear the commentator say - And Its a GOOAAALLLLLLL!!.The TVC is again a fantastic creation that targets the global markets potraying almost all the teams participating, and the popular music track - waving flag which sends across a motivating social message to all the young footballers that encourages young talent.
So to this complete package of global branding and perfect brand association Brandistics rates 9/10

20 June 2010

South Africa 2010-Fifa Football World Cup Match Schedule Time Table - Week 2

Here is the schedule of the matches being played from June 21 to June 26. These are Subject to Change and Brandistics have No Responsibility for changes.

June 21 - Monday
12:00am – Brazil - Côte dIvoire – Johannesburg - JSC
05:00pm – Portugal - Korea – Cape Town
07:30pm – Chile - Switzerland – Nelson Mandela Bay PE

June 22 - Tuesday
12.00am – Spain - Honduras – Johannesburg - JEP
05.00pm –Mexico - Uruguay – Rustenburg
07.30pm – France - South Africa – Mangaung - Bloemfontein

June 23 - Wednesday
12.00am – Nigeria - Korea R – Durban
12.00am – Greece - Argentina – Polokwane
07.30pm – Slovenia - England – Nelson Mandela Bay PE
07.30pm – USA - Algeria – Tshwane - Pretoria

June 24 - Thursday
12.00am – Ghana - Germany – Johannesburg - JSC
12.00am – Australia - Serbia –Nelspruit
07.30pm – Slovakia - Italy – Johannesburg - JEP
07.30pm – Paraguay - New Zealand - Polokwane

June 25 - Friday
12.00am – Denmark - Japan – Rustenburg
12.00am – Cameroon - Netherlands – Cape Town
07.30pm – Portugal - Brazil – Durban
07.30pm – Korea - Côte dIvoire – Nelspruit

June 26 - Saturday
12.00am – Chile - Spain – Tshwane - Pretoria
12.00am – Switzerland - Honduras – Mangaung - Bloemfontein

Stay Tuned.... We will be back with the next round schedule soon.....


15 June 2010

FIFA WorldCup 2010 - The Marketing Game Begins !!

FIFA WorldCup is the biggest global sporting event followed by millions across 200 countries, so probably the best brand to talk about in our Brand Of the Week segment. The sponsorships are hard faught for this mega event but, only a few get to eat the pie.
But, the bigger challenge than getting the sponsorship right is to be able to utillize it completely. In this context, Brandistics gives you the Big 5 rules of the game (marketing with FIFA WorldCup) that helps marketers/sponsers design the gameplan

1. Marketers get a huge field to play on i.e. the success of their campaign depends on how they ideate non-traditional promotions (other than traditional print, television etc..). The more innovatie and engaging campaign, the higher the brand recall achieved. So, it depends on the skills of the marketer if he is able to do the tricks with the ball and impress the audience.

2. Huge Target Market : The marketers get to capture all the segments as according to the top three most-cited TV viewing habits: "mostly watched with friends and family," - not only soccer crazy audience but also their pals get targeted
"watched even if my national team was not playing," - the non-playing nations get targeted
and "liked watching other players from other nations competing" - the national brand ambassadors are now global brand ambassadors for example, Indians like Cristiano Ronaldo rip through England defence to score a goal, Castrol the brand association of Ronaldo gets to target Indian market.

3. The goals are defined - According to the FIFA framework for sponsorship they are categorized under 3 levels:



4. Localization matters : Blending the local culture into your campaigns is important. This how you get more association to the bigger game, that is, when worldcup comes to Africa get all the celebration, dancing, noise into your campaigns.This gives an insight of how closely your brand is associated to FIFA WorldCup ,which has been an important consideration for audience to elevate the brand's image.

5. The final rule says follow the 4 rules stated above .period

13 June 2010

FIFA 2010 Sponsorship - Importance to USA, Germany, India, China, Japan and South Korea

FIFA 2010 is on, and Brandistics is trying its best to report on the World Cup, whether it comes to the schedule or the betting odds (see widget at the top). But considering that we are a sports marketing blog, my attention on FIFA 2010 has involved the sponsors to the FIFA 2010 World Cup, more than a lot of things.

Figure this:

FIFA Sponsorship can be broken down into FIFA event partners and international sponsors apart from the local sponsors. Considering that the local sponsors should be belonging to the African continent, we decided to find out which countries do the other sponsors belong to. It is a huge event after all, the returns on this investment for the companies, might as well make or break them.

FIFA Partner Home Country
Adidas Germany
Coca Cola USA
Emirates UAE
Hyundai Kia South Korea
Sony Japan
Visa USA



FIFA WC Sponsor Home Country         
Budweiser Germany
Castrol UK
Continental Germany
McDonald'sUSA
MTN South Africa
Mahindra Satyam India (Yeah!)
Seara Brazil
Yingli SolarChina


Now, you see what I meant with the title. USA has got 3 companies, Germany has got 3 companies, UAE, China, Brazil, India, South Africa, UK, South Korea, Japan have each 1 company. Certainly, FIFA World Cup 2010 is more important to these countries than the other ones like Argentina or Spain who are poised to fight hard this World Cup!