IPL makes it miserable for the TV industry

I would like to start my post with Lalit Modi’s statement on 24^th March 2010

“IPL will do billion dollar business this year”

And I was not shocked as this is what I have been highlighting in my previous posts; but the transition has been huge this year as compared to last year’s revenue of $450 million. So, the new ideas have been received well by the audience.

These new ideas have surely made it miserable for our very own primetime soap oper

as. This time, statistics will speak more than me.

• There has been a decline of 11 per cent in the share of general entertainment channels in the second week of the IPL telecast.So, some alarming signs for the TV industry and with around 30 days more to go for the season, the coming month is going to disturb them more.

• The opening match between Deccan Chargers and Kolkata Knight Riders in IPL3 recorded an average TVR of 7.0(C&S 4+ yrs) season, held in South Africa, the opening match recorded a TVR of 5.6 and 7.2 for both panels respectively. Though, it has not beaten the first season yet.

• The first match this season clocked 45 minutes in ad volumes, four minutes higher than that of the opening day of IPL-1 and IPL-2.

• The first 3 days of IPL3 have earned an avg. TVR of 7.0.
  

The share of Hindi movie channels has seen a rise of 42 per cent, owing to the telecast of IPL on SET Max, a movie channel.

So, basically with IPL Set Max has been topping the TVR charts; just have a look :

Click on the image to enlarge.

The major attractions this season so far have been:

• The IPL’s ‘Back in India’ ad campaign – because cricket does not excite us Indians, until there is stadium noise dubbing the TV commentary and backing it stars with roars of Sachin!!.... Sachin!! Sehwag!!.... Sehwag!!

• The hype of the Mongoose Bat, this has made the sport special. With special gears only made for IPL and you get to watch them exclusively in IPL.

• The new venues for matches (namely, Ahmedabad, Cuttuck, Nagpur, Dharamshala) that have been added, have further nationalized the game and have attracted more audience which is no more restricted to only the parent venues.

• Lastly, Sachin Tendulkar’s awesome form. Now , this is something that stops India when Sachin is on 99 and even world leaders have something to say on this:

I dont know about cricket but still I watch cricket to see sachin's play. Not because I love his play, its because to know the reason why my country"s production reduced to 50%, when he is in batting – B. H. OBAMA, President of United States of America

This is just the trailer, picture to abhi baaki hai mere dost. Next year with 2 new teams Team PUNE and Team COCHI there will be 10 teams with 34 more matches, which might be extending the suffering period to about 20 more days. So, the horrifying part for other channels awaits.