IPL hits the box office hard !!

Yes, this is what we have been hearing since IPL started 3 years ago.

But, on the other side of the coin actors are earning huge with appearances at IPL matches and the movie theaters earning high with match telecasts. Hence, the lone suffering parties left out are the production houses (barring Red Chillies who opted the idea to co-exist )

We need to figure this out and choose one side of the coin. First, I throw some light on the heading that IPL has actually hit hard on the box office. This holds true as in general, the success of the movies releasing on the box office determines the revenue that industry generates. With virtually no big banner movie releasing during the season, the success is far off to talk about.

This IPL season 3 the only movies released have been Well Done Abba’, ‘Hum Tum Aur Ghost’, ‘Mittal V/s Mittal’, ‘Prem Kaa Game’ and ‘My Friend Ganesha 3′,LSD, Right Yaa Wrong.

So, the main box office earnings have been by LSD (love,sex aur dokha) and atithi tum kab jaoge who have leveraged the situation

• these are low budget movies so that the investments are easily recovered with small earnings of around 6-7 crores.

• had no competitions from big banners so got their credits too, by acceptable occupancies of 20-30%.

• would have gone un-noticed amongst the biggies, if were not released during this period.
  

Even the coming month has nothing much to cheer for the movie buffs as they have to settle with small banner movies Paathshala, Phoonk-2 and Prince.

Apart from this even production houses have agreed to the fact that releasing big banners around 8th week of IPL is mere foolishness so all have pocketed their money till IPL ends.The reason have been the past 2 years which have seen real beatings on the box office.

• 2009 was a black list season for bollywood with the combined effects of the economic slowdown, elections, strike by producers and IPL.So, the industry faced a delay of around 25 films costing around 150 crores to industry.

• 2008, the first season was the one which gave them the hint to the storm that was about to hit the industry and hit it hard.

So, the market understanding says 'during IPL big budgetflicks take a side and allow for free playing grounds for low budget to compete and gather their collections and recognitions'