Just a thought……Does IPL come under the umbrella of Black Swan Events? or Is it a scripted tournament, if yes than I must say it is better than even most of our Bollywood movies (to avoid any controversies I will not be talking about the latter here). Well according to me it is a Black Swan event the reason being:
IPL 1 Rajasthan Royals won the trophy. (At no point in time one could have said that they will emerge as winner)
Then in IPL 2 last year’s toppers came down and last year’s bottom two teams were put in the final.
The sudden shift of IPL from India to SA in season 2 (but everything was managed in such a way that it felt like they knew it was going to happen…U cannot make an event of such a big scale happen in about a few weeks time).
In IPL 3 when everything was going in favour of IPL, it was struck by a controversy (I think we all are well aware about it THE LALIT MODI CASE). Now the question in front of us is that, will IPL still enjoy the massive support it had managed to get in past 2 years?
And last but not the least: Will Lalit Modi regain his lost position? We here at Brandistics support Mr. Lalit Modi and hope to see him back in action. Because according to us: If IPL is ‘Manoranjan ka baap’ then Mr Modi is ‘IPL ka baap’. Well whatever the result may be we think it will again be a random one, which will come as a blow to us.
We have already seen in our previous posts that IPL stands way ahead among all the other sporting events. Now let us see how this greatness of IPL has lead to growth of various things with respect to India. They are:
Emergence of Brand India (As it is promoting itself as a game played by the Indian mass. Ad campaigns like Saare Jahan se Achcha are helping it to achieve the milestone)
Emergence of a business within cricket, thus making it a very lucrative option for Indian business houses who are ready to invest in sports.
At the game level, it has provided the young talented players of India, a stage to showcase their talent (I think this is the main reason why most of us are seeing cricket as a career).
It has promoted cricket as a commodity rather than a brand. This has brought down the emotional attachment of people with the game as a whole, but it is exploiting there emotion by targeting different states/parts of India by forming different teams representing different parts of India.
It has lead to the emergence of cricket as a competitor to football and basketball.
With this we will end this post. Stay tuned.....
4 comments:
great post Kohli
This was something difficult to put in words. But this has been a real good effort and great thoughts.
Keep It Up!!
Hi,
my discomfort in your statements are,
1) Emergence of Brand India - Do u still think bcos of IPL we got Brand India? If im right, Brand India is there for alteast 10 years if not more, with the advent of software. Or are u saying specifically Emergence of Brand India in sports?
2) Cricket has been a big business since the day of Dalmiya, IPL took it to the next level. The biggest benefit for the business houses has been their name association with the team. Earlier they have to fight through the clutter. Now the 8 or 10 business houses has strong association with the team.
Even before IPL business houses had great association with sports, for eg. MRF, Sahara, ITC. These are the companies who can claim as pioneers wrt to indian sports.
3)Agree it does gives cricketers an avenue for income and stage for performances.
4) "It has lead to the emergence of cricket as a competitor to football and basketball" - Are u serious?? If you are talking about india, football and basketball are still nascent at the best. If you are talking at the world level or at the least American level, we are a long way to go to become a competitor to other sports.
Enjoy!!!
Kanda
IMM,
I think Sankalp was categorically talking about EPL and NBA, two big brands being compared with IPL...
BTW, Link Swap for Brandistics?!
Hi,
As Ankit rightly mentioned in my post I was specifically talking about IPL, EPL and other leagues of the same type.
No doubt in the fact that cricket has been a business since the days of Dalmiya, but now it is being widely being accepted as a profession thus giving our upcoming generation a new field to opt for.
And about the Brand India thing I will say that I do believe that IPL is contributing in a big big way to bring India at a global stage, though there had been campaigns like Incredible India and others, but according to me the contribution of IPL surpasses all the others.
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