IPL: Mecca for Marketers

Mecca is the holy pilgrimage for Muslims, where once a year, the Hajj, the greater pilgrimage, takes place in Mecca and nearby sites. During the Hajj, three million people of all races worship in unison.

So, I am right in stating a cricket extravaganza, held once a year in the holy country of cricket INDIA; that engages millions of followers of their cricketing gods – a Mecca for marketers. Where else, will you find such an engaging audience and viewership to display your products.

I have been talking about IPL boosting the internet audience so a fantastic potential to get viewership on social networking sites, sports blogs and the sports websites. Next, it was the television media where the ad agencies are trying hard to gain the primetime slots on high TVR IPL matches that are beating the viewership of GEC (general entertainment channels like Star Plus , Colors etc..)

[In Television media the ad agencies usually estimate the high TVR (TV Rating) programmes and book their slots so IPL being a high rated TV show is always on their cards] .

But, how do they do that? Is something we need to learn and understand in the subsequent posts.