Brand of the Week - Season II

Brandistics is back with a bang - we had an exciting reporting of marketing in IPL season #3. And, now we have new segment of posts highlighting the some of the biggest brands in the world of sports. Yes, indeed they are legendary players of their games but at the same time have been legends for the marketers across the world.

In these posts we will take up each of these players (brands) weekly and update you about how these players developed as a brand and how the big brands (companies) developed brand associations with these legends creating some historic campaigns in the world of advertising and promotions. These posts will also throw light on the various markets these brand associations target on and how they are able to convert it into success. And, then we leave it on our readers to decide weather these players are Brand Ambassadors or Brands themselves !!

So, we start the journey with Brand of the week - Season II exclusively only on Brandistics.